Podcasting is a massive hit in the B2B arena. Not only do these podcast hosts share detailed tips and tricks you can use right now, but they also give you B2B marketing insights from some of the biggest influencers and thought leaders in the world of B2B.
And with podcasting growing 23% between 2015 and 2016, this trend that isn’t going away anytime soon. Clearly, podcasting is here to stay.
Many of these podcasts are so good they feel as if the producers are speaking directly to you. Whether you want to listen to podcasts to get inspired, or want specifics on how to build a stronger B2B brand, you’re sure to find a podcast that fits.
That said, not all marketing podcasts are created equal. Some offer better advice than others. The key is finding those podcasts that work for you and your company. Below are five B2B podcasts you should consider listening to regularly
Our Top 5 B2B Podcasts List
The 5 B2B podcasts (plus a bonus podcast recommendation!) below provide a unique perspective on B2B sales and marketing, and valuable advice you won’t find anywhere else.
Flip the Switch
Uberflip’s podcast features the most progressive digital marketing pros in the industry, with the goal of telling you exactly how to generate great ideas that will cement your standing as a thought leader in B2B.
Generating great marketing ideas is more important than you think. As content marketer Nickie Bartels mentions, you should,
“Reassemble your team every quarter to brainstorm campaigns and generate ideas for specific content.”
Now imagine if you could go back to your sales team and give them the tips and tricks presented by special guests like Mathew Sweezey and Michael Powers. This podcast will completely change how companies attack B2B content marketing campaigns.
Nobody Likes It Cold
Luke Davies, the host of this podcast, speaks with guests who have already attained huge success in B2B sales. These CMOs and B2B sales masters tell you all about how they made things work out for them.
You’ll find out about their strategies and how they overcame their biggest business obstacles. They offer real world examples of what’s working out there. Previous guests have included Mike Derezin of LinkedIn and Jill Rowley, a social selling evangelist.
A key focus of this podcast is emotional selling. This is a big plus point, according to B2B marketer and influencer Joe Lazauskas, who says,
“Build trust; build relationships. If you take pride in that, the success will follow.”
Unpodcast: The Business Podcast for the Fed-Up
This Alison Kramer and Scott Stratten podcast began with the premise that B2B companies are drowning in the amount of information available to them today.
Much of this information is bad. In fact, there’s so much misinformation and poor advice out there, this duo felt they needed to weigh in on things.
Their weekly podcasts are direct – they’re not here to share fluff. They get right to the heart of the matter and discuss what drives success. You’ll hear advice based on real world examples. With special guests like Ron Tite, of the Tite Group, it’s worth listening to this podcast.
Start Some Shift
Start Some Shift is a bi-weekly podcast that teaches you about how to build a brand that people will love. This podcast is for you if prospects have ever said you’re too expensive, or they don’t understand what it is you actually do.
This podcast features some of the most well-regarded minds in B2B branding, like Marie Poulin, of Digital Strategy School, and Paul Lemberg of Quantum Growth Coaching.
Branding is a 360-degree issue, and this podcast targets every aspect of it, from what to post on social media to amp up your social selling strategy to market positioning.
The Growth Show
The Growth Show comes from the well-known brand Hubspot. The Growth Show does exactly what it says in the name. It will help you to drive growth, generate more ideas, and build a B2B sales team that will carry you into the future.
You’ll get tips directly from the mouths of business leaders who have already practiced what they’ve preached. Plus, you’ll learn how they achieved incredible amounts of growth in record time.
In addition, figures like Matthew Ramirez and Gabriel Weinberg show you how they built their respective companies, WriteLab and DuckDuckGo.
But this B2B podcast goes much further than just providing a few tips. They also explore the technical side of things, such as algorithms and how to analyze potential competitors.
Bonus Podcast Recommendation – The Greene & Green Show
Of course, we would be remiss if we didn’t mention the LeadCrunch podcast. Helmed by our seasoned marketing experts J. David Green & Jonathan Greene, they dive into the nitty-gritty of lookalike audiences for B2B, and how to scale demand generation efforts on The Green & Greene Show. (See the full podcast episode list here.)
Making B2B Podcasts Work for You
Everyone learns differently. Reading a blog or an eBook on growing your company isn’t the right fit for all B2B content marketers, sales reps or executives. Understandably, podcasts work the best for those who learn through listening.
But even if it isn’t your preferred learning style, listening to the podcasts provides a much needed variation to your learning about B2B marketing.
In just 1 or 2 hours a week, you’ll find that you’re better informed, more prepared to meet the challenges of your industry and inspired to experiment with new tactics in your campaigns. So swap out the radio station once a week or host a personal ‘lunch and learn’ at your desk (with earphones!) to catch up with the latest B2B news – your business will thank you for it.
These are our favorites, but what shows do you think are the best B2B podcasts to be listening to right now? Send us a note below!