With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. Connecting with other sales leaders in the industry is critical to surviving this fierce battle.
But networking with the biggest players in the field isn’t easy from behind a computer screen. So attending B2B sales conferences is a must for professionals hoping to make successful connections.
A good conference gives B2B sales professionals invaluable face-to-face opportunities with leading industry experts and thought leaders and offers a great return on your investment (ROI).
Event discussions can provide an invaluable understanding of B2B tactics to any decision maker in the business. Plus, they can continue to generate sales and help you build relationships well after they are over.
With so many B2B marketing conferences available, it’s hard to decide which ones to attend. We searched high and low for the best conferences offering the best ROI to B2B sales professionals this year. Check them out:
Top 5 B2B Sales Conferences in North America
SaaStr Annual 2020
March 10-12, 2020 | San Jose, CA | https://www.saastrannual.com/
Among the most inspiring conferences of the year, this conference gives SaaS marketers the opportunity to network with some of the world’s top companies at a level completely unparalleled.
By attending, you get an instructive playbook from industry leaders on how to scale content marketing, streamline sales development efforts and improve customer success metrics with the right SaaS software.
Plus, early stage business owners can expect to walk away from SaaStr with a better understanding of tech trends and the latest marketplace demands. It also features more than 250 speakers, plus 150 founders, execs, and investors
Don’t miss SaaStr2020’s incredible lineup of speakers:
Anil Dash (CEO, Glitch)
Jess Lee (Partner, Sequoia Capital)
Brian Halligan (CEO, Hubspot)
Claire Hughes Johnson (COO, Stripe)
Jeff Lawson (CEO, Twilio)
B2B Marketing Exchange
Feb 25-27, 2019 | Scottsdale, AZ | https://b2bmarketing.exchange/
You may recognize this conference from its previous title, B2B Content2Conversion Conference, but this retitled conference promises to be just as stellar. Gathering top marketers to talk content strategy, sales and demand generation, this is an annual event every performance marketer should attend. 2019 is no exception.
Now offering six targeted tracks (Content2Conversion, Demand Gen Summit, ABM in Action, Digital Strategy, Sales Impact Summit, Channel Marketing), attendees will discover tiered sub-tracks within that structure that account for various levels of knowledge and experience.
Attendees can expect to walk away with new insights, proven marketing tactics, and a deeper understanding of the various B2B sales funnel stages.
Don’t miss these B2B Marketing Exchange speakers:
Tim Washer, Ridiculous Media
Dave Bruno, Aptos
Andrew Spoeth, CA Technologies
Ryan MacInnis, Notarize
Sherrie Mersdorf, Evariant
March 10-12 | San Diego, CA | https://unleash.outreach.io/
Formerly known as the Revenue Summit, Unleash 19 has gathered some of the brightest minds in B2B sales and marketing to present at their Sales Engagement Conference.
Marketers can look forward to diving into topics on account-based sales and marketing, scaling local and global teams, and metrics that matter. Managers should absolutely make Revenue Summit a top priority for discovering how to accelerate growth at their companies and build a revenue powerhouse.
Don’t miss this year’s Unleash 19 speakers:
Meghan Gill (VP Sales Operations, MongoDB)
Trish Bertuzzi (Founder & CEO, The Bridge Group, Inc.)
Rob Jeppsen (Founder & CEO, Xvoyant)
Lindsey Liranzo (Director of Lead Development, Zoom)
Modern Customer Experience
March 19-21 | Las Vegas, NV | https://www.oracle.com/moderncx/
Nestled under the banner of the Modern Customer Experience, this Oracle-sponsored conference is everything you’d expect from Las Vegas event with four tracks to choose from: Marketing, Service, Sales and Commerce. Packed with groundbreaking best practices, brilliant content, training, networking, and cutting-edge technology, this is one event you don’t want to skip.
Modern CX is also notorious for being quite the star-studded event. Digital marketers can look forward to seeing keynote speakers from Verizon, LinkedIn, Thomson Reuters, and more. (In addition to performances by Flo Rida and Elle King.)
Learn from some of the best marketers and leaders in business at Modern CX:
Mark Hurd (CEO, Oracle)
Bill Haberer (Director Sales Operations, Arris Group, Inc.)
Chris O’Neill (Vice President, Sales Enablement, Ricoh)
Michele Rowan (President, Customer Contact Strategies)
Marketing Profs’ B2B Marketing Forum
October 16-18 | Washington DC | http://mpb2b.marketingprofs.com/
Smart, funny, creative and motivational, MarketingProfs’ B2B Marketing Forum is a sales conference to add to your calendar. Attendees get to learn from and laugh with today’s leading innovators and B2B marketers finding success.
The conference presents several case studies of analytics-driven marketing strategy from today’s biggest B2B think tanks. With the topic of creativity at its center, conference goers can bank on learning about content, social media, and advertising strategies. Plus, their workshops for in-depth training on content, lead nurturing, and marketing strategy cannot be passed up.
Past speakers at the B2B Marketing Forum have included:*
Gopi Kallayil (Chief Evangelist, Brand Marketing at Google)
Margaret Molloy (Global Chief Marketing Officer, Siegel+Gale)
Rashmy Chatterjee (Global Sales Leader, IBM Cyber Security)
Mark Bernstein (VP, Content Marketing, On24)
*This year’s speakers are not yet announced, but we’ll update this list when they are!
B2B Conferences For Networking
Conferences are great places to learn about the latest advancements in marketing technology and network with the people who are doing it best. But they can also be costly and time-consuming, so you need to be selective when it comes to attending them. The five conferences we’ve highlighted above will give you the best “bang for your buck” and provide a solid return on your investment. Don’t miss them.
Which B2B conferences are you planning on going to this year?