In this week’s issue of LeadCrunch’s Best in B2B Growth, we bring you a diverse set of articles about turning your B2B content marketing into a profit center, building a content marketing empire, and boosting your B2B inbound content leads. This week’s issue also features a live webinar- How to Supercharge Your Account Based Marketing with Mark Kosoglow.
Enjoy your week,
Curated content – summary
- Learn How to Turn Your B2B Content Marketing Into a Profit Center by Ashley Zeckman via Top Rank Blog
- 4 Exciting Ways Influencers Can Turbocharge Your Marketing by Eric Lam via Marketo
- Scale Your Content Marketing Effectively With These Tips by Jacob Warwick via Marketing Insider Group
- Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing by Ashley Zeckman via Top Rank Marketing Blog
- Boost Your B2B Inbound Content Leads Using Data by Sanjit Singh via LeadCrunch
The best B2B webinar you’ll attend in November
How to Supercharge Your Account Based Marketing with Mark Kosoglov, VP of Sales at Outreach and Founder of the Mercenary Sales Group
Curated content – detailed
Learn How to Turn Your B2B Content Marketing Into A Profit Center by Ashley Zeckman via Top Rank Marketing Blog
Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in the process?
Last week at the MarketingProfs B2B Marketing Forum, Content Marketing Institute Founder Joe Pulizzi shared some insider tips and secrets for companies that want to leverage their content to generate revenue.
4 Exciting Ways Influencers Can Turbocharge Your Marketing by Eric Lam via Marketo
Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now!
Wait, hold on a second. What exactly is it again?
Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually.
Scale Your Content Marketing Effectively With These Tips by Jacob Warwick via Marketing Insider Group
Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content. A single article can take weeks or even months to move from ideation to publication—and the complexity of moving processes can often cause frustrating delays.
Successful content marketing can be inherently difficult to increase in scale. Learn how better managing your resources, developing more efficient processes and concentrating on quality control can help you improve your content efforts at a larger scale.
Think Like a Rockstar: How Build An Owned Media Empire With Epic B2B Content Marketing by Ashley Zeckman via Top Rank Marketing Blog
True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash:
If you don’t like the world, then change it.”
As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such as the fact that:
- 60% of B2B content goes unused (Content Marketing Institute & MarketingProfs)
- 44% of consumers consider ending a brand relationship because of irellevant promotions (Chief Marketing Officer Council)
How can marketers overcome these challenges? Below are a few ways that LinkedIn built their content empire.
Boost Your B2B Inbound Content Leads Using Data by Sanjit Singh via LeadCrunch
I just read a post on Bizible declaring that lead generation is dead. It’s being replaced by pipeline marketing, although I’m not terribly clear on what they mean by the term. But I think they have the right idea.
I was especially amused by the fact that they showed a picture of a headstone for the deceased activity that read “Lead Generation 1960-2015.” Nice touch.
But I disagree with the article’s premise. Lead generation isn’t dead. In fact, it’s alive and thriving. It’s just that it’s become more dependent on good quality data.
Enjoy your week!