In this week’s issue of LeadCrunch’s Best in B2B Growth, we bring you a diverse set of articles about instagram marketing for B2B, top b2b content marketing trends to watch this year, and how to help your sales team succeed. Craving more great informational content? This article also features one of our most watched webinars “The Best Ways to Grow B2B in 2016-2017” with Sujan Patel, Digital Legend and Co-Founder Web Profits.
Enjoy your week,
Curated content – summary
- Instagram Marketing for B2B by Jon Edquist via LinkedIn
- The Rise of Retention Marketing as a Strategic Priority in 2017 by Heather Timney via MarketingLand
- The Top B2B Content Marketing Trends to Watch This Year [Infographic] by Sophia Bernazzani via HubSpot
- B2B Paid Content Distribution: Facebook vs. LinkedIn by Joe Lazauskas via Contently
- How To Help Your Sales Team Close More Sales by AJ Agrawal via LeadCrunch
Rewatch one of our best webinars…
“The Best Ways to Grow B2B in 2016-2017”
Sujan Patel, Digital Legend and Co-founder of Web Profits
Curated content – detailed
Instagram Marketing for B2B – Part 2 by Jon Edquist via LinkedIn
In Part 1 of this series I shared insight from my experience building two VERY different Instagram accounts: one in the massive B2C fitness industry and the other in the niche B2B manufacturing industry.
Surprise, surprise – I got two very different results… but not like you might expect.
So let’s dive in…
The Rise of Retention Marketing as a Strategic Priority in 2017 by Heather Timney
It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s because by now everyone is aware that it costs considerably more to acquire a new customer than to keep an existing one.
It should come as no surprise, then, that retention marketing is moving up the priority ladder in the B2B world, making it critical that marketing departments command a more prominent role in the overall customer experience strategy.
The Top B2B Content Marketing Trends to Watch This Year [Infographic] by Sophia Bernazzani via HubSpot
If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016.
B2B Paid Content Distribution: Facebook vs. LinkedIn by Joe Lazauskas via Contently
A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience.
“Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.”
How To Help Your Sales Team Close More Sales by AJ Agrawal via LeadCrunch
Today’s businesses are finding value in integrating their sales, advertising and marketing teams to generate leads. They’re no longer working in completely different spheres. Instead, they’re making joint efforts to nurture and coax leads into profitable customers.
But sales is still a challenging field. It’s made even more so when incoming leads are hard to please or have unique needs, which they expect you to meet.
These leads may not be happy with your pricing or features, or may have been burned by dishonest salespeople in the past and now approach your pitch with cynicism, making them difficult B2B customers to sell.
Closing deals with the most difficult of these B2B customers can often seem like it’ll cost you an arm and a leg, but don’t go searching for the chainsaw just yet.
Enjoy your week and have a fantastic New Year!