Learn the Top 10 Tricks for B2B Lead Generation with Ruth Stevens [full recording]
Ruth Stevens, Marketer, Author, Professor, Blogger, Consultant, and
one of the 100 Most Influential People in Business Marketing
The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. Do you want leads that will increase your or your sales team’s productivity by 200 percent or more? This fast-paced session with Ruth Stevens introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting.
In this session, you’ll find:
The exciting new prospecting data sources available today.
The single best offer strategy in B2B marketing; plus other offers that motivate action.
The best prospecting media – and the media channels to avoid.
How to quadruple your campaign productivity with lead nurturing.
The top 2 metrics that are essential to measuring the results of your lead generation investments.
You won’t want to miss this opportunity to learn practical methods to increase the qualified sales leads flowing your way.
Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.
Sanjit Singh is the Co-founder & COO of LeadCrunch where he runs company operations, marketing, and sales. LeadCrunch provides high-precision B2B leads using artificial intelligence. So…goodbye commodity leads, hello revenue! He has overseen LeadCrunch’s rapid growth to over 2000 signups in its first few months as well as its being prominently featured in Product Hunt and Entrepreneur Magazine. In 2007, Sanjit started and rapidly grew USS Logistics, a non-asset shipping and logistics company, and achieved a seven-figure exit in less than two years. Sanjit is an alumnus of the UCLA Anderson School of Management where he earned his MBA and lectures on sales and marketing. Sanjit is a California native and lives in San Diego with his wife and two dogs. He is an avid reader, guitar player, world traveler, and cyclist.