How to Scale Your B2B Demand Operations
Highlights from this Episode
Is your demand gen strategy feeling stale?
If you want to scale your B2B demand gen operations, finding and repairing leaks in your lead gen pipeline is vital. But what should you be looking for? Which metrics really matter?
To get the most out of your demand gen efforts, you need a systematic method for measuring key milestones in your marketing funnel. We’ve collected the best practices used by B2B marketers to refine and amp up their demand gen in this 26-page ebook, How to Scale Demand Operations. It’s filled with practical guidance on the most critical funnel stages, and the measurements that matter most to building and scaling successful campaigns.