Odyssey Case Study
Highlights from this Episode
When Odyssey Logistics & Transportation Corporation (Odyssey) needed to find new opportunities in its increasingly complex industry, it did something it had never done before: partnered with a lead generation company. LeadCrunch[ai] ran Odyssey’s best customers through its artificial intelligence-powered predictive targeting engine to create a list of lookalike sales targets. LeadCrunch[ai] then syndicated Odyssey’s thought leadership content to this lookalike audience. What LeadCrunch[ai] delivered back to Odyssey were leads that were not only a good fit but were also engaged with Odyssey’s content. Odyssey was able to then take these marketing qualified leads that included accurate contact details and turn 44 percent into appointments for demos, a big boost over the industry average of 9 percent.