Choose a topic

All
Account-Based Marketing
AI/Predictive Analytics
B2B Content marketing
B2B Lead Management
B2B Marketing
B2B MarTech
B2B Measurement
B2B Targeting/Audience
Buying Behavior Research
Inbound
Organizational
Outbound

or pick a format

All
Blog Post
Case Studies
Ebooks
Infographic
Podcasts
White Papers

(or do both)

Resources Library

From demand generation to effective content marketing to amping up your sales team, we've gathered the best B2B marketers to share their insights, best practices and proven strategies so you can make the right decisions for your business. Watch our B2B Podcast, hosted by marketing experts Green & Greene, read articles from celebrated thought leaders or check out one of our Case Studies to learn how LeadCrunch has helped companies reach their goals in record time.

All

Podcast

9 min

j. David Green

Podcast

16 min

Get Aligned: Why Sales & Marketing Turf Wars Are Killing Your Revenue

Organizational

Barry Trailer| Partner & Co-Founder| Sales Mastery, Inc.| LinkedIn

j. David Green

White Papers

Podcast

17 min

J. David Green

Podcast

13 min

j. David Green

Podcast

11 min

j. David Green

Podcast

Marketing Automation: How CRM Data Gave Us a Seat At the Table

B2B Marketing

Andy Caron| Consultant| Marketo| LinkedIn

J. David Green

Podcast

17 min

How AI & ABM Are Improving B2B Marketing

B2B Marketing

Olin Hyde| CEO & Co-Founder| LeadCrunch| LinkedIn

j. David Green

Podcast

16 min

j. David Green

Podcast

B2B Content Marketing: Why Strategy Still Matters for SEO & Sales 

B2B Content marketing

Todd Lebo| Partner and CMO | Ascend2| LinkedIn

j. David Green

Podcast

B2B Marketing Metrics to Impress the C-Suite 

B2B Marketing

Bonnie Crater| President & CEO| Full Circle Insights| LinkedIn

j. David Green

Blog Post

Podcast

15 min

How Conversational Marketing is Disrupting the Demand Gen Game 

B2B Marketing

Kate Adams| Senior Director of Demand Generation| Drift| LinkedIn

J. David Green

Podcast

15 min

Marketing vs. Sales: The Epic Battle for SDR Ownership 

B2B Marketing

Mike McKinnon| Senior Director of Global Marketing Operations| LogRhythm| LinkedIn

Jonathan Greene

Podcast

11 min

j. David Green

Podcast

13 min

j. David Green

Podcast

13 min

Marketing Automation & ABM in the Era of Big Data

B2B MarTech

Jenifer Metze| Global B2B Strategy Lead| Merkle| LinkedIn

j. David Green

Podcast

Blog Post

10 min

J. David Green

Podcast

12 min

j. David Green

Podcast

18 min

Why Customer Experience is so Important in B2B

B2B Marketing

Carlos Hidalgo| CEO and Founder | VisumCx| LinkedIn

j. David Green

Podcast

17 min

How to Optimize Account Based Marketing

Account-Based Marketing

Erik Archer Smith| Director of Marketing| ARM| LinkedIn

j. David Green

Podcast

20 min

Cultural Imperatives for Success with Account-Based Marketing

Account-Based Marketing

Anamika Gupta| Head of Account Based Marketing| Fujitsui America| LinkedIn

j. David Green

Podcast

10 min

j. David Green

Podcast

13 min

j. David Green

Podcast

14 min

Why Marketing Should own the Sales Development Team

B2B Lead Management

David McKie| Vice President of Marketing Operations| Medidata| LinkedIn

j. David Green

Infographic

The Truth About Intent Data

B2B Demand Generation

Blog Post

Podcast

18 min

Targeting with Industry Codes

B2B Targeting/Audience

Bernice Grossman| CEO and Founder | DMRS Group| LinkedIn

j. David Green

Podcast

13 min

j. David Green

Infographic

Infographic

Infographic

Podcast

How to Use Construal Level Theory in Your Buyer’s Journey

B2B Content marketing

Jon Powell| Sr. Director, Research and Education| NextAfter| LinkedIn

j. David Green

Podcast

10 min

Why You Should Stop Faking Your Buyer Personas

B2B Content marketing

Adele Revella| CEO & Founder | Buyer Persona Institute| LinkedIn

j. David Green

Infographic

J. David Green

White Papers

J. David Green

Ebook

J. David Green

Podcast

How-to-Guide: B2B Media Buying

B2B Targeting/Audience

j. David Green

Podcast

J. David Green

Blog Post

J. David Green

Blog Post

12 min

J. David Green

Blog Post

12 min

J. David Green

Podcast

9 min

J. David Green

Podcast

9 min

J. David Green

Podcast

10 min

Buying Behavior – B2B versus B2C

B2B Demand Generation

J. David Green

Podcast

19 min

Scaling Demand Generation

B2B Demand Generation

J. David Green

Blog Post

5 min

Lainey Mebust

Podcast

15 min

J. David Green

Case Study

10 min

J. David Green

Blog Post

10 min

J. David Green

Blog Post

10 min

J. David Green

Podcast

15 min

Secrets to Deploying a Digital Center of Excellence

B2B MarTech

Siara Nazir| Head of Digital Marketing| Autodesk| LinkedIn

J. David Green

Podcast

12 min

Key Trends in B2B Demand Gen Marketing Teams

B2B Measurement

David Lewis| CEO| DemandGen| LinkedIn

J. David Green

Blog Post

10 min

J. David Green

Podcast

10 min

Why B2C Marketers Make the Best B2B Marketers

Organizational

Ryan Phelan| National Speaker| LinkedIn

J. David Green

Podcast

15 min

B2B Content Marketing Strategy Secrets You Gotta Try Now

B2B Content marketing

Carro Ford| Author, | LinkedIn

J. David Green

Podcast

15 min

The Evolution of Email in B2B Marketing

Organizational

Ryan Phelan| National Speaker| LinkedIn

J. David Green

Podcast

10 min

B2B Lead Management: Changes Driven by Account-Based Marketing

Account-Based Marketing

David Lewis| CEO | DemandGen| LinkedIn

J. David Green

Podcast

20 min

How to use B2B video throughout your funnel

B2B Content marketing

Tyler Lessard| Vice President of Marketing| Vidyard| LinkedIn

J. David Green

Podcast

20 min

The Psychology of Lead Nurturing

B2B Content marketing

Jon Powell| Senior Director, Research and Education| NextAfter| LinkedIn

J. David Green

Blog Post

10 min

J. David Green

Podcast

B2B Revenue Attribution: Known and Unknown Contacts in your CRM

B2B Measurement

David McKie| Vice President of Marketing Operations| Medidata| LinkedIn

J. David Green

Blog Post

10 min

J. David Green

Podcast

15 min

How to Use Content Marketing to Build Trust with Senior Executives

B2B Content marketing

Yadin Porter de León| Global Executive Content Strategist| VMware| LinkedIn

J. David Green

Podcast

20 min

The Evolution of B2B Marketing Operations

Organizational

David McKie| Vice President of Marketing Operations| Medidata| LinkedIn

J. David Green

Blog Post

15 min

J. David Green

Blog Post

5 min

J. David Green

Podcast

15 min

How to Become a More Empathetic-Marketer

B2B Content marketing

Brian Carroll| Founder and CEO| markempa| LinkedIn

J. David Green

Blog Post

5 min

J. David Green

Podcast

11 min

Myths about sales and marketing alignment

Organizational

David McKie| Vice President of Marketing Operations| Medidata| LinkedIn

J. David Green

Podcast

15 min

How Artificial Intelligence will Change Marketing Operations

AI/Predictive Analytics

Allison Smith Terrey| Vice President, Global Marketing Operations and Technology| Pitney Bowes| LinkedIn

J. David Green

Podcast

15 min

How to Use the Jobs-to-Be-Done Theory to Reach an Executive Audience

B2B Content marketing

Yadin Porter de León| Global Executive Content Strategist| VMware| LinkedIn

J. David Green

Case Study

9 min

Case Study

10 min

Case Study

9 min

Podcast

21 min

Keys to Aligning with Sales

B2B Measurement

Mike McKinnon| Sr. Director, Global Marketing Operations| LogRhythm| LinkedIn

J. David Green

Blog Post

5 min

J. David Green

Podcast

20 min

B2B Empathy-Based Marketing, Trust, Lead Generation

B2B Content marketing

Brian Carroll| Founder and CEO| markempa| LinkedIn

J. David Green

Podcast

15 min

How to Align Sales and Marketing in Enterprise Companies

Organizational

Allison Smith Terrey| Vice President, Global Marketing Operations and Technology| Pitney Bowes| LinkedIn

J. David Green

Podcast

21 min

How to Increase Conversions Across the Funnel

B2B Measurement

Mike McKinnon| Sr. Director, Global Marketing Operations| LogRhythm| LinkedIn

J. David Green

Blog Post

The Truth About Intent Data

B2B Demand Generation

Blog Post

Blog Post

Blog Post

What Does AI Really Mean?

Artificial Intelligence

Blog Post

Blog Post

Blog Post

Blog Post

Blog Post

Blog Post

Blog Post

Blog Post

Blog Post

Blog Post